FILMING | DIRECTING | EDITING
To visually document the complete build of a Hyster High-Rise Truck from beginning to end on the assembly line.
THINKING AND THOUGHTSHOWER
STRATEGY & APPROACH
Forklift trucks aren't the most visually appealing things to film, so the challenge was to incorporate a good soundtrack and to film it in a cinematic/artistic way. This way, the product, the forklift truck, is engulfed in a cinematic bubble, which produces an entertaining, yet educational video which can be enjoyed other than people within the industry.
Hyter-Yale Group was commissioned to produce 50 trucks for Heineken, for use at their factories. This project was to show a build from start to finish at the Craigavon factory of the Hyster High-Rise forklift truck.