#01

VIDEO

MEDIA

FILMING | DIRECTING | EDITING 

PROBLEM SOLVING

To visually document the complete build of a Hyster High-Rise Truck from beginning to end on the assembly line.

CHALLENGE

THINKING AND THOUGHTSHOWER

STRATEGY & APPROACH

Forklift trucks aren't the most visually appealing things to film, so the challenge was to incorporate a good soundtrack and to film it in a cinematic/artistic way. This way, the product, the forklift truck, is engulfed in a cinematic bubble, which produces an entertaining, yet educational video which can be enjoyed other than people within the industry.

CONCLUSION

FINAL THOUGHTS

Hyter-Yale Group was commissioned to produce 50 trucks for Heineken, for use at their factories. This project was to show a build from start to finish at the Craigavon factory of the Hyster High-Rise forklift truck.

 

 | NEXT

©2019 BY DIGITAL ALKAMIST

Feel free to get in touch, anytime, anywhere.

Asset 1_2x.png
Asset 2_2x.png
Asset 1_2x.png