FILMING | EDITING
To capture a short montage of the overall feel of the days events. From dressing room all the way to the catwalk.
THINKING AND THOUGHTSHOWER
STRATEGY & APPROACH
This project was filmed at London's iconic Free Maison's hall where London Fashion Week took place. The majority of the designers were filmed on the day and the highest impact fashion-esque footage was compiled together to create a short montage.
I loved the lighting of the main catwalk. With some clever camera settings, it came across as only a spotlight was used, this was not the case. I filmed it in a way to show a lot of depth and darkness which went with the feel and soundtrack chosen for the video.