FILMING | EDITING
The challenge was to create a behind the scenes video that was targeted at companies that could not attend the event, showcasing a feel for the trucks and atmosphere throughout the day.
THINKING AND THOUGHTSHOWER
STRATEGY & APPROACH
The strategy was to combine a powerful soundtrack with cinematic editing to advertise what the company was demonstrating on the day. This was done with wide-angle shots of the environment, the companies attending and interaction of the people and their surrounding areas.
This video brought in a lot of interest and additional tickets were sold for future events. As a conclusion, this whole video was filmed on a run and gun basis, as there were delays and a shift to the schedule. This wasn't an issue and a style I really like to film in.