FILMING | DIRECTING | EDITING | PROJECT MANAGEMENT
The company had just employed a great number of new people. So the brief was to showcase the personalities and culture that work for the HYG – Frimley branch.
THINKING AND THOUGHTSHOWER
STRATEGY & APPROACH
I devised a strategy to ask each employee an undisclosed question without them knowing prior to the interview. The idea was to capture their genuine yet surprised reactions. This would come across as more of personable approach as opposed to your typical talking head. The question asked was, “What lifts you?”. This question had a relaiton to the business because of the forklift trucks (that lift objects and the double meaning of what lifts you up in life, in the mornings, your goals etc.)
Hyter-Yale Group was commissioned to produce 50 trucks for Heineken, for use at their factories. This project was to show a build from start to finish at the Craigavon factory of the Hyster High-Rise forklift truck.